why? the series — Pinterest

Pinterestā€™s usefulness has yet to reach its boundary. Contrary to some peopleā€™s beliefs, Pinterest is not just for cakeball recipes, Polyvore links, and (amazing) craft ideas! If utilized well, Pinterest is a strong force for B2B marketing. According to a study by the social media analytics firm Simply Measured, 69 of the worldā€™s top 100 […]

why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?Ā  ā€œWhy?ā€ is a blog series created to help unpack the benefits that social media has on businesses.Ā  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

ā€œSmart companies see marketing asĀ an integral part of doing businessĀ ā€” a necessity no less important than the company email system, their computers, or their office lease,ā€ said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

planning content in advance

[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]

post in real time

Posting in real time is all about good manners. Speak When Spoken To I know my mom must have said it a million times, but it bears repeating. Ā We established hereĀ that a conversation is happening about you and your business online; with or without you. Ā So when your customer or client speaks, well, you better […]

be present

Last week, we sharedĀ the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online. Ā And we start by taking a little advice from Vanilla Ice. Ā Being present online requires the same vital skill as […]

three p’s of social media marketing

When we sit down to make an online marketing plan for our clients, part of that plan is developing their social media strategy. Ā While the execution of the plan takes a lot of work, the plan itself is simple. Here are the three P’s of Social Media Marketing: Be Present Post in Real Time Plan […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself. Ā We work with companies every day on their social media – strategy and execution. Ā Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]