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finding your difference

In all of the noise and pull on your business to post this, tweet that, write this, share that, the ability to focus is a continuous challenge.  How do you filter through all the distraction and find the strategy that works for you?  In truth, little has changed.  The mediums are different but the fundamentals remain the same:

  • clearly articulate your message
  • know your audience
  • deliver on your promise

Basic truths stand the test of time.  What’s happened in the social media whirlwind is consumers now have access to more information.  We are obsessed with knowing the latest, finding the flaw, celebrating the innovation.  But, the companies that are willing to share their story…to identify what makes them unique…they are making the connections with their customers that make all the difference.