finding your difference

In all of the noise and pull on your business to post this, tweet that, write this, share that, the ability to focus is a continuous challenge. Ā How do you filter through all the distraction and find the strategy that works for you? Ā In truth, little has changed. Ā The mediums are different but the fundamentals remain the same:

  • clearly articulate your message
  • know your audience
  • deliver on your promise

Basic truths stand the test of time. Ā What’s happened in the social media whirlwind is consumers now have access to more information. Ā We are obsessed with knowing the latest, finding the flaw, celebrating the innovation. Ā But, the companies that are willing to share their story…toĀ identify what makes them unique…they are making the connections with their customers that make all the difference.