Tag: content

why? the series — LinkedIn

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Pinterest?Ā  ā€œWhy?ā€ is a blog series created to help unpack the benefits that social media has on businesses. Weā€™ve already looked at Twitter and Pinterest. Next up is […]

why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?Ā  ā€œWhy?ā€ is a blog series created to help unpack the benefits that social media has on businesses.Ā  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

ā€œSmart companies see marketing asĀ an integral part of doing businessĀ ā€” a necessity no less important than the company email system, their computers, or their office lease,ā€ said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

planning content in advance

[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]

be present

Last week, we sharedĀ the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online. Ā And we start by taking a little advice from Vanilla Ice. Ā Being present online requires the same vital skill as […]

give your vision a plan

Having a vision without a plan will stop you short of success. Ā Many leaders are great visionaries. Ā They see the possibilities of what could be. Ā They see past pain points in processes to real potential. Ā But without a plan, a vision will stop short of success. Your organization may be where so many others are […]