Minerva is Internationally Recognized with Three AVA Awards

DALLAS, February 6, 2015 ā€“ AVA Digital Awards honored Minerva Consultingā€™s creative client work with a Platinum Award for its inspirational look at Petroleum Equipment & Services Association (PESA) with the video entitled We Are PESA and two Gold Awards for its website designs for PESA and Dallas Womenā€™s Foundationā€™s BestSelfChallenge.com. ā€œWe are ecstatic and […]

we are B-to-B and we don’t need marketing

ā€œSmart companies see marketing asĀ an integral part of doing businessĀ ā€” a necessity no less important than the company email system, their computers, or their office lease,ā€ said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself. Ā We work with companies every day on their social media – strategy and execution. Ā Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

merry christmas

Minerva Wishes You a Merry Christmas. Ā We are so very grateful to each of our clients and what they have meant to us personally and professionally. Ā This year, we want to make sure we connect what is on our hearts to the people that make our business and our dreams possible. Ā So to celebrate Christmas […]

caring reaches the bottom line

How do you connect a culture of compassion for your employees to the bottom line?Ā  We recently wrapped a project for a billion dollar organization with several thousand employees nationwide whose Ā leadership deeply cares about their people and the organizational culture in which they ask them to operate.Ā  And knows that valued employees are hard […]

pretty Is as pretty does

As my mama has ALWAYS said, “pretty is as pretty does.” Ā It played in the back of my head all growing up…pretty comes from yourĀ substanceĀ not from your veneer. Today onĀ CopybloggerĀ (we are groupies), a great piece on content marketing reinforced this point. Ā It’s worth preaching to the rooftops. Ā It’s about your “inside.” Ā  Design is cool, […]

conventions and a story worth telling

[blockquote text=’Behind every small business, thereā€™s a story worth telling.’ quote_author=’Paul Ryan’ text_color=” width=” background_color=” border_color=”] Regardless of your political affiliation, that is a statement everyone can agree with.Ā  Each of us, including our companies, have a story that is not only worth telling, but has an audience waiting to hear it. The term marketing […]