“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This…
The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized content is the foundation for a successful social media marketing strategy. Laying the Foundation To…
Posting in real time is all about good manners. Speak When Spoken To I know my mom must have said it a million times, but it bears repeating. We established here that a conversation is happening about you and your business…
Last week, we shared the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online. And we start by taking…
When we sit down to make an online marketing plan for our clients, part of that plan is developing their social media strategy. While the execution of the plan takes a lot of work, the plan itself is simple. Here…