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24 October | Articles | minervaweb

communications evolution is on

The Digital Revolution hit and we are living through its evolution.  The impact of social media on ALL communications both online and offline is irreversible. While platforms are evolving, the reasons why you communicate as an individual, a company or…
11 October | Articles | minervaweb

caring reaches the bottom line

How do you connect a culture of compassion for your employees to the bottom line?  We recently wrapped a project for a billion dollar organization with several thousand employees nationwide whose  leadership deeply cares about their people and the organizational…
20 September | Articles, Featured | minervaweb

mission: critical

A growing non-profit recently reached out to engage us in developing a framework around telling their expansion story.  To start, I asked them to send me their current communications strategy.  What I got was a tactical template listing out the…
12 September | Articles | minervaweb

explore, dream, discover

Today is the National Day of Encouragement.  As our country continues to heal from the tragedy of 9/11, it is fitting that we honor the best in each other and our way of life.  Celebrate the dreamers, the risk takers,…