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04 September | Articles | minervaweb

conventions and a story worth telling

Regardless of your political affiliation, that is a statement everyone can agree with. Each of us, including our companies, have a story that is not only worth telling, but has an audience waiting to hear it. The term marketing can…

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12 August | Articles | minervaweb

harness your olympic moment

I, along with several million others, have enjoyed the Olympics running ALL day. I could not help but stay inspired and engaged. The stories of hard work, dedication, perseverance and relentless practice kept me riveted. When the national anthem came…

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06 August | Articles, Featured | minervaweb

light the fire

Working with companies to help shape their brand voice, their strategy and their story has always lit my fire. That’s a huge part of why I started Minerva Consulting back in 2003, as I believed I could funnel this passion…

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01 August | Articles | minervaweb

minerva founder ashley elsey gets back to business

After taking leave to serve President George W. Bush as the Vice President of Marketing and Communications at the Bush Center, Ashley Elsey has returned to Minerva Consulting. You may not know the history of our business, but in 2003,…

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28 April | Articles | minervaweb

finding your difference

In all of the noise and pull on your business to post this, tweet that, write this, share that, the ability to focus is a continuous challenge. How do you filter through all the distraction and find the strategy that…

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harness your olympic moment

light the fire

minerva founder ashley elsey gets back to business

finding your difference

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