Our History



Minerva Consulting was founded in 2003 as a vision of partner Ashley Elsey. With one client in her pocket, she hung her digital shingle by virtually consulting for a real estate firm in Richardson, Texas.


Sister Act

A year later, Ashley brought in partner and sister Jesse Ihde to join the venture. Together they grew a book of business and made roots as a boutique firm in Dallas.


Two-Part Harmony

In 2010, Ashley took a leave from Minerva to serve as VP of Marketing and Communications for the George W. Bush Presidential Center. Jesse continued to manage the firm with a focus in production, creative and live events.



Ashley returned to Minerva in 2012 and in less than two years, the firm quadrupled in size and moved into their current offices in Richardson. Now serving a host of clients, Minerva has grown into a full-service integrated agency offering multiple marketing solutions.

Together,   we represent over 25 years of consulting experience in marketing, communications and live event production. We have served at the highest levels in corporate America and the nonprofit community, working directly with world leaders, CEO’s and entrepreneurs.


Our team works to bring a mix of creativity, business acumen and relentless execution to every client. We want a long term relationship with each client who we hope will see us an extension of their corporate family.


Our sweet spot is aligning strategy with creativity. We care. A lot. It’s who we are. We want to know your story and we want to help you share it with the people that matter.

About Ashley

Bringing a mix of corporate, nonprofit, political and academic experience, Ashley takes a unique approach to marketing and communications.  Over her career, Ashley has handled all facets of communications, developing marketing and communications solutions for organizations ranging in size from startup to the Fortune 10, spanning multiple industries including telecom, commercial real estate, human resources, legal, and nonprofits.


Most recently, Ashley took a leave from Minerva Consulting to serve President George W. Bush as Vice President of Marketing and Communications for the George W. Bush Presidential Center.  During her time at the Bush Center, Ashley was responsible for building the marketing and communications function from the ground up, launching the Bush Center brand.  She worked with leaders from around the world, building international programs and events, attended by tens of thousands.  Ashley launched the entire digital marketing strategy for the Bush Center, including the Webby award-winning Global Report Card.


Prior to starting Minerva Consulting in 2003, Ashley began her career at GTE Communications, which would ultimately become Verizon.  While at Verizon, she led many of the award winning cause related marketing programs, receiving the Ron Brown Award for Corporate Leadership and the Public Relations Society of America’s Silver Anvil award.


Ashley is a graduate of Rice University with a degree in Managerial Studies and Political Science.  Her most important role is serving as mom to her two children, Ava and Liam.

About Jesse

Through a dynamic combination of creativity and incredible attention to detail, Jesse focuses on live event production and creative communications.   She began her career as an independent marketing consultant assisting companies with their program initiatives, as well as managing national and regional events.


During her career, Jesse has worked with companies to refine their message, delivering unforgettable stories, videos and events to captivate customers and employees alike.  Jesse leads corporations to think outside the box to form lasting relationships with their constituents.  She can deliver content across industries and mediums to compel people to action.


Jesse is a graduate of the University of Texas at Dallas with a degree in Psychology.  She and her husband Josh are serial entrepreneurs and devoted parents to their two little ones, Stella and Eli.

Dear Ashley - Thank you for working with us at the Bush Center.  You helped a startup launch forth. I am thrilled with the progress we have made in less than two years.  You deserve credit for your contribution.  I wish you all the best.

President George W. Bush July 23, 2014