we are B-to-B and we don’t need marketing
āSmart companies see marketing asĀ an integral part of doing businessĀ ā a necessity no less important than the company email system, their computers, or their office lease,ā said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]
planning content in advance
[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]
pretty Is as pretty does
As my mama has ALWAYS said, “pretty is as pretty does.” Ā It played in the back of my head all growing up…pretty comes from yourĀ substanceĀ not from your veneer. Today onĀ CopybloggerĀ (we are groupies), a great piece on content marketing reinforced this point. Ā It’s worth preaching to the rooftops. Ā It’s about your “inside.” Ā Design is cool, […]