we are B-to-B and we don’t need marketing

ā€œSmart companies see marketing asĀ an integral part of doing businessĀ ā€” a necessity no less important than the company email system, their computers, or their office lease,ā€ said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]