What is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf. What if people outside your organization were more than loyal to your brand; they were passionate about it.
Brand loyalty can be described as one’s exclusiveness to a single brand. This Forbes article says, “Good brands [that cause brand loyalty] fill the void between the real and the imagined,” meaning we see the best of ourselves fulfilled in that brand. Brand passion is that excitement, belief, and passion connected with a specific brand that leads you to brand loyalty. Shared passion and brand loyalty with a company and its products turns customers into advocates. Social Media Today shares an article that says “creating lifetime brand advocates is essential to the overall success of a company.” Essential! Creating brand advocates, customers who are passionate about your brand, is the best thing that could happen for your company.
Our goal at Minerva Consulting is to take your passion for your company, your mission, and the absolute core of why you’re doing business, and allow your audience and customers to feel that same passion – to connect on a level that appeals to the best sense of ourselves. Once that connection is made, passion is felt and loyalty is earned.
Creating a brand-passionate audience means you need to Define Your Passion, Develop A Strategy to Tell Your Story, and Target and Build Your Audience. Stay tuned for more on these three steps to achieving brand passion.