People talk. And today they broadcast what they have to say with the giant microphones created by social media. Your brand reputation is being discussed online with or without you. So hit refresh on the way you think about communications and start a conversation about your organization.
Marketing, public relations and communications have converged online providing both the opportunity and the challenge to tell your story. A generation is coming who have lived with Facebook and Twitter as their main means of communication. Companies no longer have the choice about whether or not to jump into the social media market.
But don’t go without a strategy. This is an opportunity to refine your message, revisit your core values and align your purpose with your business objectives. You have the chance to teach and inspire, a chance to turn prospects into customers and customers into ambassadors. So what’s your story? Inspire us! The whole world is waiting to hear.