So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram? “Why?” is a blog series created to help unpack the benefits...
It was my supreme honor and privilege to serve President and Mrs. Bush as they began work to launch the brand of the George W. Bush Presidential Center. I was beyond grateful to have the chance to serve the man that made me feel safe after I...
“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back...
“It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.”
A League of Their Own
The final piece of your social media strategy is planning content in advance. This is the road...
Posting in real time is all about good manners.
Speak When Spoken To
I know my mom must have said it a million times, but it bears repeating. We established here that a conversation is happening about you and your business online; with or...
Last week, we shared the three P’s of Social Media Marketing:
-Be Present
-Post in Real Time
-Plan Content in Advance.
Today, we are going to dive deeper into what it means to be present online. And we start by taking a little advice...