communications evolution is on

[blockquote text=’You say you want a revolution…well, you know…we all want to change the world.’ quote_author=’The Beatles’ text_color=” width=” background_color=” border_color=”]

The Digital Revolution hit and we are living through its evolution.  The impact of social media on ALL communications both online and offline is irreversible.

While platforms are evolving, the reasons why you communicate as an individual, a company or a cause and the messages you need to deliver are still as relevant as they have always been.  But now, you have the whole world available to you.  You have the ability to communicate with your community, your friends, your family, your employees, your customers in ways never imagined.  But it cannot and should not replace the phone call, the face-to-face meeting, the extra mile, the special moments of human connection.  This still matters.

Digital communication enhances and illuminates what you are already doing, expressing, saying….it’s your megaphone to spread the word or your high frequency radio to reach those who may otherwise never hear what you have to say.

It’s a paradigm shift, BUT the good news is that we have all been here before.  In the same way that first we used to phone, then we faxed and then we emailed.  Experts reference the digital revolution in regard to our limitless access to information, the dynamic ways we receive it and the speed at which we share it, but its most radical impact is in resetting the world’s expectations.

Now, people demand to be communicated with.  Whether you are a leader, a business, a community or a cause, your constituency, your audience wants to know what’s going on.  And excuses are out the window.  The revolution came and went.  It’s time to get started.  Let’s go change the world.