To create an event experience requires a comprehensive strategy coupled with a clearly defined audience and thoughtful execution.Ā From the creation of the vision to each intricate detail, every component must be carefully crafted into a greater story.Ā Ā Invitations.Ā Graphics.Ā Video.Ā Voiceovers.Ā Menu.Ā Messaging. Talent.Ā Flow.Ā Atmosphere.Ā Aesthetics.Ā It all matters.Ā An unforgettable experience can elevate your organization and have a lasting impact on your constituencies.
So how can you deliver an experience instead of putting on an event? Ā Empathy. Ā Take your toes and slide them into your attendees shoes and see how that feels. Ā Now start at the beginning. Ā What do I want this person to feel when they open up my invitation? Ā It could be excited, surprised, inspired, or even cause a little laughter. Ā What you don’t want them to feel is merely informed. Ā Experiences go beyond informing; they cause us to feel something.
Next is your event, which doesn’t start with butts in seats but with butts in cars. Ā From the moment they open their door, you have the chance to make an impact on how they feel about your organization. Ā Do you want them to feel important? Ā Offer valet. Ā Do you want them to feel welcomed? Ā Place a greeter in the parking area or at the valet stand. Ā Once they move inside the building, you have the chance to speak to all five senses: taste, touch, sight, sound and smell. Ā And the options are endless.
Don’t just put on another event. Ā Deliver an experience.