As my mama has ALWAYS said, “pretty is as pretty does.” Ā It played in the back of my head all growing up…pretty comes from yourĀ substanceĀ not from your veneer. Today onĀ CopybloggerĀ (we are groupies), a great piece on content marketing reinforced this point. Ā It’s worth preaching to the rooftops. Ā It’s about your “inside.” Ā Design is cool, but if that’s all you have, you will be dead in the water. Ā The fundamentals of marketing remain the same. Ā It’s not that consumers weren’t paying attention before, it’s that now they have a megaphone on their handheld. Ā And if you are not willing to engage, theĀ conversation will go on without you.
The world is smaller. Ā And that is both exciting and scary. Ā There are more possibilities, more ideas, more people to touch. Ā But companies should not be afraid to jump in. Ā So many business out there are doing great things, important things, not just with their products and services, but also with how they treat their employees and serve their vendors. Ā Audiences want to know about this. Ā It encourages and sustains others.
So practically, how to get started?
- See below and pick two or three types of content you are comfortable with using.
- Make a calendar for the next two months on what you will discuss.
- Commit to sharing once a week.
- Engage the audience you already know is excited about you.
Now, remember as mama says, “pretty is as pretty does.” Ā So, focus on things that matter and remember it’s what’s on the inside that counts!
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