why? the series — twitter
So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?Ā āWhy?ā is a blog series created to help unpack the benefits that social media has on businesses.Ā First, let’s look at Twitter… Since hitting the scene in […]
we are B-to-B and we don’t need marketing
āSmart companies see marketing asĀ an integral part of doing businessĀ ā a necessity no less important than the company email system, their computers, or their office lease,ā said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]
deliver an experience
To create an event experience requires a comprehensive strategy coupled with a clearly defined audience and thoughtful execution.Ā From the creation of the vision to each intricate detail, every component must be carefully crafted into a greater story.Ā Ā Invitations.Ā Graphics.Ā Video.Ā Voiceovers.Ā Menu.Ā Messaging. Talent.Ā Flow.Ā Atmosphere.Ā Aesthetics.Ā It all matters.Ā An unforgettable experience can […]
break through
As communications continue to converge online, we all become marketers! Ā Businesses need practical creativity and a fundamental understanding of communications to ensure the entrance into the conversation is purposeful and moves the needle. Ā Social media has emerged as a “must have” for the business community and organizations are grappling with how to harness the power […]