we are B-to-B and we don’t need marketing
“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]
conventions and a story worth telling
[blockquote text=’Behind every small business, there’s a story worth telling.’ quote_author=’Paul Ryan’ text_color=” width=” background_color=” border_color=”] Regardless of your political affiliation, that is a statement everyone can agree with. Each of us, including our companies, have a story that is not only worth telling, but has an audience waiting to hear it. The term marketing […]
deliver an experience
To create an event experience requires a comprehensive strategy coupled with a clearly defined audience and thoughtful execution. From the creation of the vision to each intricate detail, every component must be carefully crafted into a greater story. Invitations. Graphics. Video. Voiceovers. Menu. Messaging. Talent. Flow. Atmosphere. Aesthetics. It all matters. An unforgettable experience can […]