we are B-to-B and we don’t need marketing
āSmart companies see marketing asĀ an integral part of doing businessĀ ā a necessity no less important than the company email system, their computers, or their office lease,ā said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]
planning content in advance
[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]
communications evolution is on
[blockquote text=’You say you want a revolution…well, you know…we all want to change the world.’ quote_author=’The Beatles’ text_color=” width=” background_color=” border_color=”] The Digital Revolution hit and we are living through its evolution. Ā The impact of social media on ALL communications both online and offline is irreversible. While platforms are evolving, the reasons why you communicate […]