we are B-to-B and we don’t need marketing
āSmart companies see marketing asĀ an integral part of doing businessĀ ā a necessity no less important than the company email system, their computers, or their office lease,ā said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]
give your vision a plan
Having a vision without a plan will stop you short of success. Ā Many leaders are great visionaries. Ā They see the possibilities of what could be. Ā They see past pain points in processes to real potential. Ā But without a plan, a vision will stop short of success. Your organization may be where so many others are […]