why? the series — Pinterest

Pinterest’s usefulness has yet to reach its boundary. Contrary to some people’s beliefs, Pinterest is not just for cakeball recipes, Polyvore links, and (amazing) craft ideas! If utilized well, Pinterest is a strong force for B2B marketing. According to a study by the social media analytics firm Simply Measured, 69 of the world’s top 100 […]

why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?  “Why?” is a blog series created to help unpack the benefits that social media has on businesses.  First, let’s look at Twitter… Since hitting the scene in […]