Having a vision without a plan will stop you short of success. Ā Many leaders are great visionaries. Ā They see the possibilities of what could be. Ā They see past pain points in processes to real potential. Ā But without a plan, a vision will stop short of success.
Your organization may be where so many others are today, feeling the pressure to engage in the dialogue happening online. Ā You may have taken a few steps to begin: put up a Facebook page, started tweeting a few times a week, promoting your service or product online. Ā But you aren’t seeing any growth or value in your efforts.
It might be time to stop spinning your wheels and lay out a plan. Ā Here are a few steps to get started:
- Ask yourself what your goal is.
- Define your key messages.
- Do some research to understand your current audience.
- Define the audience you are trying to reach.
- Set SMART goals and milestones.
- Create a content calendar.
- Determine which social media outlets are best for your organization.
At the end of this process you will have developed the pieces of a strategy. Ā Carefully lay the pieces of the puzzle together and you will see your vision come to life. Need some help getting the process going? Ā That’s what we’re here for.
