light the fire
Working with companies to help shape their brand voice, their strategy and their story has always lit my fire. That’s a huge part of why I started Minerva Consulting back in 2003, as I believed I could funnel this passion into an enterprise.
This has got to be one of the most exciting times to be in the communications business, or in any business for that matter. The way we need to “do business” is fundamentally changing. We are experiencing a shift that no one has seen before. The mediums, strategies and platforms are converging on one another. A company’s ability to articulate what makes it different in the marketplace, to know its audience and to be willing to share matters more now than ever.
With the advent of social media, consumers are demanding to know more and companies are grappling with how to develop a brand voice and strategy that can stand out in this communications revolution. But we also know it cannot just be about some words on a page, a great blog, social media post or event experience.
Your brand voice has to be tied to your business goals and objectives. You have to know your audience and you have to deliver a great product or a great service. In the last 10 years, Jesse and I have pulled together a portfolio of experiences that stretch across the mediums. As we are helping you develop your brand voice and the strategy to support it, we are doing so with the knowledge and expertise of execution, be it a website, a live event, blog or PR effort. This is not a “squishy,” feel good exercise. This is the serious business of launching, growing or evolving your enterprise.
This is what gets Jesse and I up every day and keeps our flames burning.