Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself. Ā We work with companies every day on their social media – strategy and execution. Ā Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. Ā That said, this is the opportunity to authentically connect and engage.
There have been some excellent moments recently where high profile people take a moment toĀ acknowledgeĀ their realness. Ā At the Oscars, Jennifer Lawrence just owns that, yes, she fell walking up to get her Oscar. Ā Marc Rubio launched a water bottle social media circus with his desperate grab during the GOP response to the State of the Union. Ā Some points about this — first, Lawrence won the Oscar (that means she’s awesome at her craft). Ā Rubio was giving the response to the State of the Union (that means he’s a big deal in his field – politics aside). Ā Each person took a moment to be real about what happened. Ā And people really appreciate that.
This is the same with your brand. Ā No one person, company, or product is perfect. Ā So, fly your nerd flag sometimes, show your humanity, geek out a little bit and admit you’re human. Ā The public loves to know we are all in it together!
