why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?  “Why?” is a blog series created to help unpack the benefits that social media has on businesses.  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

planning content in advance

[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]

be present

Last week, we shared the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online.  And we start by taking a little advice from Vanilla Ice.  Being present online requires the same vital skill as […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself.  We work with companies every day on their social media – strategy and execution.  Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

give your vision a plan

Having a vision without a plan will stop you short of success.  Many leaders are great visionaries.  They see the possibilities of what could be.  They see past pain points in processes to real potential.  But without a plan, a vision will stop short of success. Your organization may be where so many others are […]