When we sit down to make an online marketing plan for our clients, part of that plan is developing their social media strategy. Ā While the execution of the plan takes a lot of work, the plan itself is simple.
Here are the three P’s of Social Media Marketing:
- Be Present
- Post in Real Time
- Plan Content in Advance
Developing online relationships takes time and a good strategy. Ā First you have to be present. Ā People are talking about you online with or without your help. Ā More than half of the people on twitter recommend companies or products. Ā Are you listening?
Second, you have to post in real time. Ā Life is happening now. Ā Ideas are emerging today. Ā Don’t wait to share with the audience who is already listening.
And finally, plan content in advance. Ā What milestones are happening within your business? Ā Do you have any events coming up? Let us see pictures. Ā Planned content provides the consistency and well developed thoughts your customers will come to expect when you execute a great online strategy.
Check back with us soon for a deeper dive into Being Present, Posting in Real Time and Planning Content in Advance.
