sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself.  We work with companies every day on their social media – strategy and execution.  Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

merry christmas

Minerva Wishes You a Merry Christmas.  We are so very grateful to each of our clients and what they have meant to us personally and professionally.  This year, we want to make sure we connect what is on our hearts to the people that make our business and our dreams possible.  So to celebrate Christmas […]

caring reaches the bottom line

How do you connect a culture of compassion for your employees to the bottom line?  We recently wrapped a project for a billion dollar organization with several thousand employees nationwide whose  leadership deeply cares about their people and the organizational culture in which they ask them to operate.  And knows that valued employees are hard […]

pretty Is as pretty does

As my mama has ALWAYS said, “pretty is as pretty does.”  It played in the back of my head all growing up…pretty comes from your substance not from your veneer. Today on Copyblogger (we are groupies), a great piece on content marketing reinforced this point.  It’s worth preaching to the rooftops.  It’s about your “inside.”   Design is cool, […]