Black Lives Matter

We are standing with and for our fellow Americans who have suffered racial injustice since 1619 when the first slave arrived on our shores.  We are standing with our fellow Americans who are calling on the leaders of our nation to make sweeping reforms that demand justice and opportunity for our black countrymen and women.  […]

Minerva Super Bowl LIV Ad Champions

Super Bowl LIV is in the books, and while fans are celebrating or mourning the Kansas City Chiefs victory, marketing folks are rehashing the ad spots, trying to determine who got the most bang for all of those bucks. We put our heads, hearts, and funny bones together and came up with our Minerva Super […]

Social Media News Recap – March 2015

The social media world has had a busy month, with updates, new releases and, least we not forget, the F8 Facebook Developer Conference. While we’re daily living and breathing social updates, we wanted to share some highlights with you!   Live Streaming Apps: Meerkat vs. Periscope. The last two weeks, we’ve determined that Meerkat is the best thing ever. SXSW […]


There is one thing our entire office is over: snow. But there are five things other than the weather we can’t stop talking about: stock photos, live streaming, grammar, basketball and well, ourselves. We are not really fans of stock photos around here, it’s just a necessary evil sometimes. However, we love the stock images […]

Minerva is Internationally Recognized with Three AVA Awards

DALLAS, February 6, 2015 – AVA Digital Awards honored Minerva Consulting’s creative client work with a Platinum Award for its inspirational look at Petroleum Equipment & Services Association (PESA) with the video entitled We Are PESA and two Gold Awards for its website designs for PESA and Dallas Women’s Foundation’s “We are ecstatic and […]

Introducing: 10 Days of Things We Love

Can you feel love in the air?  Because here at Minerva, we can.  Leading up to Valentine’s day, we want to share the love by highlighting some of our favorite things about the great city of Dallas. Stay tuned to find out some of our favorite: Sports Teams Florists Stores / Shopping Museums Hotels Free […]


In 2015 we wanted to try new things. So this week we’re obsessed with new social media channels, creamer flavors, teaching methods and the Today Show’s new puppy. Vine, Twitter’s video service, launched a kid’s version that was created during their Hack Week. All the puppy videos you could want in one app? Sign us up! […]


Another week, another list of obsessions from dopplegangers to glitter. Yes, glitter. The college football national championship was at Jerry World earlier this week. Our very own Ashley Elsey was in the stands cheering for OSU. But the other game sighting that we can’t stop talking about is Bob Newhart’s doppleganger (and the real Bob […]

Looking Ahead to Communications in 2015

As we head into 2015, we wanted to give some additional context to what we see as a philosophical shift in how communications has changed and why it matters. [vc_separator type=’normal’ position=’center’ color=” thickness=” up=” down=”] Know Who You Are   Communications about every type of company and industry is happening in real time. It […]

Five Campaigns that Made an Impact in 2014

Communications has always had the power to change culture, business, our world. But now this power is in the hands of us all. It is an incredible opportunity and the greatest responsibility. We wanted to share a few campaigns from 2014 that had an impact on the world, on communications and on our team. ALS […]