Tales from a Minerva Intern: Sofia

My internship with Minerva is an experience I am so grateful for. Each morning you’re greeted with a warm welcome, and they truly define the meaning of a family work environment.  The areas I have learned the most in are social media and public relations. This includes the reporting that must be analyzed, not only […]

Minerva Spotlight: Katie Smith

Meet the newest member of the Minerva team, Katie Smith. While she is just about to enter into wedlock, she is still starry eyed over Chris Pratt. Katie is a ray of sunshine in the office living with the motto: there are two things you can always control – your attitude and your effort. Katie dreamed […]

New year, new blog.

One of the Minerva resolutions was to get back to our blog. So stay tuned and see what we have to say and let us know what you think. We look forward to hearing from you.  

4 Small Wins in Social Media That Are Actually Big Wins

The life of a social media manager is a constant roller coaster of emotions, news and memes. Those big moments where you’ve executed the perfect news-hacking tweet or you’ve wrapped up successful client’s contest can be far and few between. The key to a sane and exciting life in social is to focus on the […]


We’ve had a fun week at Minerva with everything from video shoots to #SOTU Twitter chats. Never fear, between it all we still found plenty of things we couldn’t stop talking about at the lunch table. We all are addicted to Spotify around here. This past week they curated a playlist of Martin Luther King, […]


In all honesty we have pretty much been binge-watching Friends on Netflix since New Year’s Day. But here are the five other things we couldn’t stop talking about this week. CES is always a great way to kick off the year. Where else will you find a belt that loosens itself if you ate too […]

On Inspiration

[blockquote text=’I still have a dream. It is a dream deeply rooted in the American dream.  I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”’ quote_author=’Dr. Martin Luther King Junior’ […]

easton bell tells its story

Recently, Minerva was brought on to work with Easton Bell Sports to freshen up its website.  One of the primary goals was to refocus the site to convey the culture of the organization and tell its story.  As a leader in sports equipment for football, baseball, hockey, cycling and action sports, each brand at Easton […]

game on…

The Social Media Revolution is on and it is changing the way we do big things and little things – the way we decide where to eat, talk to our friends, where we select our next location, what nonprofit to support, what cause to connect with, how we land a deal, what vendor we go […]

pretty Is as pretty does

As my mama has ALWAYS said, “pretty is as pretty does.”  It played in the back of my head all growing up…pretty comes from your substance not from your veneer. Today on Copyblogger (we are groupies), a great piece on content marketing reinforced this point.  It’s worth preaching to the rooftops.  It’s about your “inside.”   Design is cool, […]