why? the series — Pinterest

Pinterestā€™s usefulness has yet to reach its boundary. Contrary to some peopleā€™s beliefs, Pinterest is not just for cakeball recipes, Polyvore links, and (amazing) craft ideas! If utilized well, Pinterest is a strong force for B2B marketing. According to a study by the social media analytics firm Simply Measured, 69 of the worldā€™s top 100 […]

why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?Ā  ā€œWhy?ā€ is a blog series created to help unpack the benefits that social media has on businesses.Ā  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

ā€œSmart companies see marketing asĀ an integral part of doing businessĀ ā€” a necessity no less important than the company email system, their computers, or their office lease,ā€ said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

planning content in advance

[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]

be present

Last week, we sharedĀ the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online. Ā And we start by taking a little advice from Vanilla Ice. Ā Being present online requires the same vital skill as […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself. Ā We work with companies every day on their social media – strategy and execution. Ā Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

why minerva loves social media

My partner, Ashley Elsey and I are also sisters and while we are different characters, we have one important thing in common: we are both learners. Ashley and I are constantly reading, writing and processing new ideas and new conceptsā€¦for fun. Ā Online marketing gives us a chance to fly our nerd flag high as we […]

pretty Is as pretty does

As my mama has ALWAYS said, “pretty is as pretty does.” Ā It played in the back of my head all growing up…pretty comes from yourĀ substanceĀ not from your veneer. Today onĀ CopybloggerĀ (we are groupies), a great piece on content marketing reinforced this point. Ā It’s worth preaching to the rooftops. Ā It’s about your “inside.” Ā  Design is cool, […]

conventions and a story worth telling

[blockquote text=’Behind every small business, thereā€™s a story worth telling.’ quote_author=’Paul Ryan’ text_color=” width=” background_color=” border_color=”] Regardless of your political affiliation, that is a statement everyone can agree with.Ā  Each of us, including our companies, have a story that is not only worth telling, but has an audience waiting to hear it. The term marketing […]