Business Lessons Learned from the Olympic Games: Passion and Grit
[blockquote text=’Here’s to the Olympic competitors that have triumphed through great adversity, who have faced defeat and who have gotten up each day to start again with renewed vigor. We will be watching. We will be cheering you on. We will be captivated by your stories, we will feel your losses and we will celebrate […]
Business Lessons Learned from the Olympic Games: Success is a Process
[blockquote text=’Here’s to the Olympic competitors that have triumphed through great adversity, who have faced defeat and who have gotten up each day to start again with renewed vigor. We will be watching. We will be cheering you on. We will be captivated by your stories, we will feel your losses and we will celebrate […]
Business Lessons Learned from the Olympic Games: Great Coaches
[blockquote text=’Here’s to the Olympic competitors that have triumphed through great adversity, who have faced defeat and who have gotten up each day to start again with renewed vigor. We will be watching. We will be cheering you on. We will be captivated by your stories, we will feel your losses and we will celebrate […]
Business Lessons Learned from the Olympic Games: Stories Matter
[blockquote text=’Here’s to the Olympic competitors that have triumphed through great adversity, who have faced defeat and who have gotten up each day to start again with renewed vigor. We will be watching. We will be cheering you on. We will be captivated by your stories, we will feel your losses and we will celebrate […]
Marketing and Communications 101 from an Intern
by Kelly Garner, Communications Manager [blockquote text=’Success is not final, failure is not fatal: it is the courage to continue that counts.’ quote_author=’Winston Churchill’ text_color=” width=” background_color=” border_color=”] “Kelly—Jesse and I spoke, and we would be delighted for you to join us.” These were the words I received in an email from co-founder of Minerva […]
Brand Passion
What is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf. What if people outside your organization were more than loyal to your brand; they were passionate about it. Brand loyalty can be described as one’s exclusiveness to a single brand. This Forbes […]
What Is Earned Media and Why Do I Still Need It?
In the age of cheap online advertising and fancy websites you may have overlooked good old-fashioned earned media. Some may call it free media because you don’t have to pay for it, but its better known as earned media because you do have to work for it. Michael Brito, Senior Vice President of Social Business Strategy […]
Content marketing – A guide to creating great content
“Content is King”. In the realm of social media, we believe content really IS King. But, what if we shifted our focus to the audience? Now Audience is King. Great content without an audience turns a reigning King into a pauper of proportionate size very quickly. Identifying and your King is the first step to […]
The Three C’s of Social Media Beginnings
Our social media strategy is a huge part of our efforts when working with our clients. We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details of a specific social platform or strategy, let’s zoom out and look at the basics […]
How to ROCK your Facebook page
We know now that Facebook can be utilized to generate profit, develop leads, make connections, and gain exposure for any given company. More and more businesses these days are utilizing Social Media Marketing, and for a good reason. Facebook has almost 700 million daily active users, 820 active monthly mobile users, and 50 million Facebook […]