why? the series — LinkedIn
So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Pinterest?Ā āWhy?ā is a blog series created to help unpack the benefits that social media has on businesses. Weāve already looked at Twitter and Pinterest. Next up is […]
entrepreneur of the year
I feel humbled each day that we get to work with some of the most incredible companies in Dallas.Ā On Saturday evening, I had the privilege of attending the Ernst and Young Entrepreneur of the Year (Texas North) awards ceremony.Ā Two of our clients, Studio Movie Grill and Freeman were up for Entrepreneur of the […]
why? the series — Pinterest
Pinterestās usefulness has yet to reach its boundary. Contrary to some peopleās beliefs, Pinterest is not just for cakeball recipes, Polyvore links, and (amazing) craft ideas! If utilized well, Pinterest is a strong force for B2B marketing. According to a study by the social media analytics firm Simply Measured, 69 of the worldās top 100 […]
why? the series — twitter
So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?Ā āWhy?ā is a blog series created to help unpack the benefits that social media has on businesses.Ā First, let’s look at Twitter… Since hitting the scene in […]
living a part of history
It was my supreme honor and privilege to serve President and Mrs. Bush as they began work to launch the brand of the George W. Bush Presidential Center. I was beyond grateful to have the chance to serve the man that made me feel safe after I was swept up in the craziness of 9/11 […]
we are B-to-B and we don’t need marketing
āSmart companies see marketing asĀ an integral part of doing businessĀ ā a necessity no less important than the company email system, their computers, or their office lease,ā said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]
planning content in advance
[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]
post in real time
Posting in real time is all about good manners. Speak When Spoken To I know my mom must have said it a million times, but it bears repeating. Ā We established hereĀ that a conversation is happening about you and your business online; with or without you. Ā So when your customer or client speaks, well, you better […]
be present
Last week, we sharedĀ the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online. Ā And we start by taking a little advice from Vanilla Ice. Ā Being present online requires the same vital skill as […]
three p’s of social media marketing
When we sit down to make an online marketing plan for our clients, part of that plan is developing their social media strategy. Ā While the execution of the plan takes a lot of work, the plan itself is simple. Here are the three P’s of Social Media Marketing: Be Present Post in Real Time Plan […]