2. You can’t win without great coaches. Great companies like great athletes surround themselves with people who are smarter and more experienced than they are in their field of work. These people challenge and inspire the status quo. They offer wise…
1. Stories Matter Whether it’s a commercial about an Olympic athlete’s victory over defeat, their breakfast cereal, or daily workout routine, we are compelled to enter into these Olympic stories before the games ever begin. If you are a business…
by Kelly Garner, Communications Manager “Kelly—Jesse and I spoke, and we would be delighted for you to join us.” These were the words I received in an email from co-founder of Minerva Consulting, Ashley Elsey. Little did I know what…
What is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf. What if people outside your organization were more than loyal to your brand; they were…
In the age of cheap online advertising and fancy websites you may have overlooked good old-fashioned earned media. Some may call it free media because you don’t have to pay for it, but its better known as earned media because…