Category: Articles

celebrate international women’s day

We honor women at our company!  We are in fact a collection of men and women, but mostly women — moms to be exact.  So, we balance our crazy lives with kids, spouses (some of us), friends, sports, homework, meetings, conference calls, etc.  We have a saying that our lives are “integrated,” because they have […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself.  We work with companies every day on their social media – strategy and execution.  Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

easton bell tells its story

Recently, Minerva was brought on to work with Easton Bell Sports to freshen up its website.  One of the primary goals was to refocus the site to convey the culture of the organization and tell its story.  As a leader in sports equipment for football, baseball, hockey, cycling and action sports, each brand at Easton […]

why minerva loves social media

My partner, Ashley Elsey and I are also sisters and while we are different characters, we have one important thing in common: we are both learners. Ashley and I are constantly reading, writing and processing new ideas and new concepts…for fun.  Online marketing gives us a chance to fly our nerd flag high as we […]

get in the game

Social media is where the game is being played and it’s time to get on the floor.  Social media’s impact on ALL communications both online and offline is irreversible.  Now that the platforms have converged, we are all marketers.  It’s everyone’s job! The social media universe is staggering: 1B Facebook users, 555M Twitter users, 200M […]

game on…

The Social Media Revolution is on and it is changing the way we do big things and little things – the way we decide where to eat, talk to our friends, where we select our next location, what nonprofit to support, what cause to connect with, how we land a deal, what vendor we go […]

merry christmas

Minerva Wishes You a Merry Christmas.  We are so very grateful to each of our clients and what they have meant to us personally and professionally.  This year, we want to make sure we connect what is on our hearts to the people that make our business and our dreams possible.  So to celebrate Christmas […]

give your vision a plan

Having a vision without a plan will stop you short of success.  Many leaders are great visionaries.  They see the possibilities of what could be.  They see past pain points in processes to real potential.  But without a plan, a vision will stop short of success. Your organization may be where so many others are […]

the village of hope

In an article on his new model for giving, Bill gates said of he and his wife Melinda, “We assumed that if millions of children were dying, there would be a massive worldwide effort to save them. But we were wrong. While the private sector does a phenomenal job meeting human needs among those who […]

words matter

Words matter.  They are what move us.  They compel us to take action; to vote; to make change; to love; to fight; to go the distance; to believe; to defend; to be the difference.  Today, we have more words coming at us than ever imagined.  It’s easy for them to seem “less.” So, we offer […]