Category: Social Media

why? the series — Pinterest

Pinterest’s usefulness has yet to reach its boundary. Contrary to some people’s beliefs, Pinterest is not just for cakeball recipes, Polyvore links, and (amazing) craft ideas! If utilized well, Pinterest is a strong force for B2B marketing. According to a study by the social media analytics firm Simply Measured, 69 of the world’s top 100 […]

why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?  “Why?” is a blog series created to help unpack the benefits that social media has on businesses.  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

planning content in advance

[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]

post in real time

Posting in real time is all about good manners. Speak When Spoken To I know my mom must have said it a million times, but it bears repeating.  We established here that a conversation is happening about you and your business online; with or without you.  So when your customer or client speaks, well, you better […]

be present

Last week, we shared the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online.  And we start by taking a little advice from Vanilla Ice.  Being present online requires the same vital skill as […]

three p’s of social media marketing

When we sit down to make an online marketing plan for our clients, part of that plan is developing their social media strategy.  While the execution of the plan takes a lot of work, the plan itself is simple. Here are the three P’s of Social Media Marketing: Be Present Post in Real Time Plan […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself.  We work with companies every day on their social media – strategy and execution.  Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]