Minerva is Internationally Recognized with Three AVA Awards

DALLAS, February 6, 2015 – AVA Digital Awards honored Minerva Consulting’s creative client work with a Platinum Award for its inspirational look at Petroleum Equipment & Services Association (PESA) with the video entitled We Are PESA and two Gold Awards for its website designs for PESA and Dallas Women’s Foundation’s BestSelfChallenge.com. “We are ecstatic and […]

why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?  “Why?” is a blog series created to help unpack the benefits that social media has on businesses.  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself.  We work with companies every day on their social media – strategy and execution.  Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

why minerva loves social media

My partner, Ashley Elsey and I are also sisters and while we are different characters, we have one important thing in common: we are both learners. Ashley and I are constantly reading, writing and processing new ideas and new concepts…for fun.  Online marketing gives us a chance to fly our nerd flag high as we […]

merry christmas

Minerva Wishes You a Merry Christmas.  We are so very grateful to each of our clients and what they have meant to us personally and professionally.  This year, we want to make sure we connect what is on our hearts to the people that make our business and our dreams possible.  So to celebrate Christmas […]

give your vision a plan

Having a vision without a plan will stop you short of success.  Many leaders are great visionaries.  They see the possibilities of what could be.  They see past pain points in processes to real potential.  But without a plan, a vision will stop short of success. Your organization may be where so many others are […]

caring reaches the bottom line

How do you connect a culture of compassion for your employees to the bottom line?  We recently wrapped a project for a billion dollar organization with several thousand employees nationwide whose  leadership deeply cares about their people and the organizational culture in which they ask them to operate.  And knows that valued employees are hard […]

pretty Is as pretty does

As my mama has ALWAYS said, “pretty is as pretty does.”  It played in the back of my head all growing up…pretty comes from your substance not from your veneer. Today on Copyblogger (we are groupies), a great piece on content marketing reinforced this point.  It’s worth preaching to the rooftops.  It’s about your “inside.”   Design is cool, […]

conventions and a story worth telling

[blockquote text=’Behind every small business, there’s a story worth telling.’ quote_author=’Paul Ryan’ text_color=” width=” background_color=” border_color=”] Regardless of your political affiliation, that is a statement everyone can agree with.  Each of us, including our companies, have a story that is not only worth telling, but has an audience waiting to hear it. The term marketing […]