why? the series — twitter

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?  “Why?” is a blog series created to help unpack the benefits that social media has on businesses.  First, let’s look at Twitter… Since hitting the scene in […]

we are B-to-B and we don’t need marketing

“Smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease,” said Sean Jackson, CFO Copyblogger to its CMO Sonia Simone back in 2011. This is the best explanation I have ever read that articulates the true role of marketing […]

planning content in advance

[blockquote text=’It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.’ quote_author=’A League of Their Own’ text_color=” width=” background_color=” border_color=”] The final piece of your social media strategy is planning content in advance. This is the road less traveled. But, developing relevant, interesting and optimized […]

be present

Last week, we shared the three P’s of Social Media Marketing: Be Present Post in Real Time Plan Content in Advance. Today, we are going to dive deeper into what it means to be present online.  And we start by taking a little advice from Vanilla Ice.  Being present online requires the same vital skill as […]

sage advice: “be human”

Copyblogger’s CMO Sonia brings it home with some sage advice on your social media efforts — Be Human and Get Over Yourself.  We work with companies every day on their social media – strategy and execution.  Let’s be clear — this is your brand voice and you should handle it carefully and respect the platform. […]

why minerva loves social media

My partner, Ashley Elsey and I are also sisters and while we are different characters, we have one important thing in common: we are both learners. Ashley and I are constantly reading, writing and processing new ideas and new concepts…for fun.  Online marketing gives us a chance to fly our nerd flag high as we […]

give your vision a plan

Having a vision without a plan will stop you short of success.  Many leaders are great visionaries.  They see the possibilities of what could be.  They see past pain points in processes to real potential.  But without a plan, a vision will stop short of success. Your organization may be where so many others are […]

communications evolution is on

[blockquote text=’You say you want a revolution…well, you know…we all want to change the world.’ quote_author=’The Beatles’ text_color=” width=” background_color=” border_color=”] The Digital Revolution hit and we are living through its evolution.  The impact of social media on ALL communications both online and offline is irreversible. While platforms are evolving, the reasons why you communicate […]

conventions and a story worth telling

[blockquote text=’Behind every small business, there’s a story worth telling.’ quote_author=’Paul Ryan’ text_color=” width=” background_color=” border_color=”] Regardless of your political affiliation, that is a statement everyone can agree with.  Each of us, including our companies, have a story that is not only worth telling, but has an audience waiting to hear it. The term marketing […]

deliver an experience

To create an event experience requires a comprehensive strategy coupled with a clearly defined audience and thoughtful execution.  From the creation of the vision to each intricate detail, every component must be carefully crafted into a greater story.   Invitations.  Graphics.  Video.  Voiceovers.  Menu.  Messaging. Talent.  Flow.  Atmosphere.  Aesthetics.  It all matters.  An unforgettable experience can […]