by Kelly Garner, Communications Manager “Kelly—Jesse and I spoke, and we would be delighted for you to join us.” These were the words I received in an email from co-founder of Minerva Consulting, Ashley Elsey. Little did I know what…
In the age of cheap online advertising and fancy websites you may have overlooked good old-fashioned earned media. Some may call it free media because you don’t have to pay for it, but its better known as earned media because…
“Content is King”. In the realm of social media, we believe content really IS King. But, what if we shifted our focus to the audience? Now Audience is King. Great content without an audience turns a reigning King into a…
Our social media strategy is a huge part of our efforts when working with our clients. We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details…
We know now that Facebook can be utilized to generate profit, develop leads, make connections, and gain exposure for any given company. More and more businesses these days are utilizing Social Media Marketing, and for a good reason. Facebook has…